iphone 7

Opinions

Apple makes bold moves with new iPhone launch

September 15, 2016 The Duquesne Duke Comments Off on Apple makes bold moves with new iPhone launch

By: Ollie Gratzinger | Staff Columnist  Since its initial release in 2007, Apple’s iPhone has been one of the front-runners in smartphone technology. The company has been spitting out a new device once a year […]

Features

Apple’s iPhone 7 launch sheds light on marketing strategies

September 15, 2016 The Duquesne Duke Comments Off on Apple’s iPhone 7 launch sheds light on marketing strategies

By Sean Spencer | Staff Writer On Sept. 7, Apple revealed the new iPhone 7 and 7 Plus to mixed reactions. Many people, including Audrey Guskey, associate professor of marketing at Duquesne University, are wondering, […]